For the Global Gaming Expo (G2E) 2006 ads, the client asked that we trade in the cliché swoosh that had been done for the past 3+ years for a globe element. I was asked to somehow convey "the world of gaming" and to show that G2E was the center of that world. In order to avoid making this element as cliché as the swoosh, I created dimensional and dynamic grid of imagery from G2E that showed the world of gaming and minimized the actual image of the earth. I also rendered the G2E icon similarly to the Las Vegas sign (the location of the event) at the top of the globe to convey the importance of the event to the industry.